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12 Millionth ATI Graphics Processor 'Flipper' Chip Ships For
NINTENDO GAMECUBE
MARKHAM, Ontario - ATI Technologies today announced that the 12
millionth ATI graphics processor 'Flipper' chip has been shipped for the Nintendo GameCube
video game console. Manufactured by NEC Corporation, the ATI-designed
'Flipper' chip is the central graphics core of Nintendo's best-selling
game console enabling software developers to create a wide variety of
best-selling game titles for Nintendo GameCube.
"ATI's partnership and technological expertise with ATI's 'Flipper'
chip for Nintendo GameCube has enabled game developers to concentrate on
entertaining storylines coupled with a wide array of exciting graphic
elements to enhance the game experience," said Genyo Takeda, Senior
Managing Director of Integrated Research and Development, Nintendo Co.,
Ltd. "Best selling Nintendo GameCube titles such as Super Mario
Sunshine and Super Smash Bros. Melee, and the eagerly anticipated Metroid
Prime and The Legend of Zelda, all gain superior entertainment value
based on ATI's visual performance expertise in their 'Flipper'
chip."
"ATI is very proud to be a key partner with Nintendo for Nintendo GameCube.
The 12 millionth shipment of ATI's 'Flipper' chip for the critically
acclaimed Nintendo GameCube is a prime example of ATI's dedicated
commitment to our customers and to the consumer electronics market,"
said Dave Orton, President & Chief Operating Officer, ATI
Technologies Inc. "Based on our leadership expertise in graphics
development, our goal at ATI is to focus our resources to ensure success
for all of our partners. The fact that the 12 millionth 'Flipper' chip
has shipped is testament to Nintendo GameCube's success in the
marketplace."
Nintendo GameCube features a revolutionary graphics processor, called the
'Flipper' chip, from ATI. The highly integrated processor includes both a
2D and 3D graphics engine, a DSP (digital signal processor) for audio
processing, all system I/O (input/output) functions including CPU
(central processing unit), system memory, controllers, optical disk,
flash card, modem and video interfaces, and an on-chip high bandwidth
frame buffer.
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ATI
today announced the benchmark shipment of 12 million Flipper chips
for Nintendo GameCube. The ATI-designed and NEC-manufactured Flipper
is GameCube's core graphics processor. Nintendo's best-selling game
console enabling software developers to create a wide variety of
best-selling game titles for Nintendo GameCube. Dave Orton, ATI's
President & COO comments, "ATI is very proud to be a key
partner with Nintendo for Nintendo GameCube. The 12 millionth
shipment of ATI's 'Flipper' chip for the critically acclaimed Nintendo GameCube
is a prime example of ATI's dedicated commitment to our customers
and to the consumer electronics market." Genyo Takeda, Senior
Managing Director of Integrated R&D at Nintendo added, "ATI's
partnership and technological expertise with ATI's 'Flipper' chip
for Nintendo GameCube has enabled game developers to concentrate on
entertaining storylines coupled with a wide array of exciting
graphic elements to enhance the game experience."
