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Earlier this week, Electronic Arts announced a new price point for
all Nintendo GameCube games published by the company in Australia.
The move comes in reaction to what EA describes as a lackluster
marketing effort for the console by Nintendo of Australia. EA's
GameCube games, including everything from James Bond 007: Nightfire
and Medal of Honor: Frontline to Need for Speed: Hot Pursuit 2 and
FIFA 2003, will now be available at prices starting as low as $39.95
AU ($22.50).
Bob Katz, Managing Director of Electronic Arts commented, “The
feedback we’re constantly receiving from consumers and retailers
alike is that lower pricing is desperately needed to give the GameCube
a boost in Australia. Given Nintendo’s disappointing reluctance to
compete with Microsoft and Sony, Electronic Arts is leading the way
in helping to ensure that hit GameCube titles are accessible and
affordable to the general public.”
Electronic Arts hopes other publishers follow suit, establishing a
new, lower, local price point for Nintendo GameCube software. The new
pricing has been enthusiastically welcomed by Australian retailers who
have been pressing Nintendo to reduce their hardware and software
pricing for some time. Scott Teal, Senior Buyer for Kmart's
Interactive Division commented, “This aggressive move by
Electronic Arts could well prove to be the catalyst needed to kick
start sales of Nintendo GameCube hardware. The GameCube's
universally acknowledged as being technically equal to or better
than other next generation consoles in the market, this new, low,
software pricing will benefit new and existing GameCube owners
alike.”
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December
8, 2002 |
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Jim - News
Contributor, GameCubicle |
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