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 In
an effort to attract older gamers and boost holiday sales of
Nintendo GameCube, Nintendo will launch a Metroid Prime GameCube
bundle promotion in North America in time for the Thanksgiving week
retail period. Unlike the pre-assembled Super Mario Sunshine bundle
however, Nintendo will allow customers to purchase the GameCube
console and Metroid Prime separately. Though it remains unclear
whether the discount will be offered directly by retailers or
through a mail-in rebate, GameCubicle has learned that customers can expect to buy both the game
and console for just $179.95. Potential customers will have to act
fast as Nintendo will likely pull the bundle offer by years end.
This news, however, does not come as a total surprise. Following
Microsoft's recently announced Limited Edition Xbox Bundle featuring
two Sega games, many industry watchers suspected Nintendo would
break out the big guns in the form of a holiday Metroid Prime
promotion. Indeed, an MSNBC.com article following Microsoft's announcement
mentioned that Nintendo, "may also offer a rebate to gamers who
buy both a GameCube, priced at $149.95, and the company’s $49.95
Metroid Prime." The recent listing of a 'GameCube Metroid
Platinum Pack' on Amazon.com may be the first in a number of
retailer Metroid Prime
bundles to come.
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Nintendo has placed its bets on Metroid Prime as GameCube's single
strongest system-seller
this holiday season. The first person adventure developed by Retro
Studios may the key to mature gamers 18 and above that currently
represent 55% of the gaming market. Indeed, Nintendo has put its
marketing resources behind Metroid Prime, filming a 60-second
live-action, CGI, and gameplay sequence commercial for extensive air
time on television and the silver screen. Nintendo of America has
also begun sending out point-of-purchase materials for the game to
retailers in large quantities and has further publicized the games
coming launch through all public relations outlets.
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October
28, 2002 |
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Rick - Editor in
Chief, GameCubicle |
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