 Last
week, Nintendo announced a decidedly more mature marketing effort
this holiday season geared towards older gamers. Today, Nintendo
sent out a press release hyping GameCube games geared towards teen
and mature gamers. Peter MacDougall, Executive VP of Sales and
Marketing with Nintendo of America comments, "For more than 20 years, Nintendo has justifiably earned its reputation as the only company capable of creating hit games for all ages, across all
cultures... But this fall, Nintendo GameCube owners will find that same emphasis on top-quality and riveting thrills inside games with decidedly more mature environments."
The release further makes a point of highlighting the fact that
GameCube will see a new game introduced on GameCube virtually every
day between now and the end of the year in what Nintendo calls
"Non-Stop Nights of Nintendo." The Press release
follows...
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GameCube - 180 Reasons Why Men Crave It and Women Envy It
Tuesday October 15, 8:19 am ET
REDMOND, Wash. The game worlds on NINTENDO GAMECUBE this fall are filled with the boundless innovation of Animal
Crossing, an epic tale of dinosaur rescue in Star Fox Adventures, and the unbridled merriment of Super Mario
Sunshine.
But, from now on ... it's gonna get crazy.
Today, Nintendo kicks-off "Non-Stop Nights of Nintendo," an unprecedented launch schedule, with practically a game-a-day from October through December, featuring dozens of game releases designed for teen and mature players. The cornerstones of the line-up are the launches of two of the most wildly anticipated exclusive NINTENDO GAMECUBE titles, Metroid Prime (Nov. 18) and Capcom's
Resident Evil 0 (Nov. 12). But these games are only a start. Before New Year's Eve, older players will see their favorite game genres flooded with titles featuring traditional and extreme sports, racing, fighting and first-person-shooters, building the
NINTENDO GAMECUBE library to a total of 180 games by year's end.
"Nintendo has always delivered innovative, high-quality interactive entertainment, and it's only logical to see them more aggressively push to increase their appeal among an older audience," says Jerry Madaio, vice president, merchandising, Electronics Boutique. "Standout titles like Metroid Prime and Resident Evil 0 achieve that goal."
"For more than 20 years, Nintendo has justifiably earned its reputation as the only company capable of creating hit games for all ages, across all cultures," says Peter MacDougall, executive vice president, sales and marketing, Nintendo of America Inc. "But this fall, NINTENDO GAMECUBE owners will find that same emphasis on top-quality and riveting thrills inside games with decidedly more mature environments."
Aside from Metroid Prime and Resident Evil 0, Nintendo also released the exclusive, psychological thriller Eternal Darkness: Sanity's
Requiem in June. Among the upcoming NINTENDO GAMECUBE releases through the end of the year are: Star Wars: Bounty Hunter from LucasArts; FIFA 2003, Knockout Kings 2003, Medal of Honor: Frontline and James Bond: Nightfire from Electronic Arts; Tom Clancy's Ghost Recon from Ubi Soft; Die Hard Vendetta from Vivendi Universal; X-Men: Next Dimension and Tony Hawk's Pro Skater 4 from Activision; Batman: Dark Tomorrow from Kemco; TimeSplitters 2 from Eidos; Sega Sports: NHL 2003 and Phantasy Star Online Episode I & II from Sega; Baldur's Gate: Dark Alliance from Interplay; Mortal Kombat: Deadly Alliance from Midway; Black and Bruised from Majesco, and many more.
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