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GameCube

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Competition







Less than one year after successfully launching Nintendo GameCube, Nintendo of America is cutting the console's suggested retail price to $149.95, effective May 21, 2002. To date, Nintendo has shipped more than 4.5 million systems worldwide. Peter MacDougall, Executive VP of Sales and Marketing for NOA commented, "Nintendo is committed to offering our players the best games and the best price. We were the first manufacturer to reach the $199 price level and now we're leading the industry to $149 allowing even more players around the world to get their hands on our legendary favorites like Mario, Zelda, Star Fox and Metroid this year."  

Nintendo marketing executive George Harrison commented, "Our goal is to get as many hardware units out there as possible so we can sell software against a bigger installed base... This year, it's going to be a battle of software."
Today's announcement comes as the $27b interactive entertainment industry gathers in Los Angeles for the Electronic Entertainment Expo. "We believe [GameCube] came out at the best price and think this will put us in a very competitive position, particularly with the games we're showing this week at E3."

Sony and Microsoft announced price cuts for their respectful consoles last week to $199 from $299. Thus, for one brief weekend all three next-generation consoles were equally priced. In contrast to Microsoft, when asked if Nintendo's move came in direct response to the competition Harrison responded, "nothing changed except we couldn't say anything until we were ready to announce it."

Nintendo of America instituted price cuts on GameCube accessories last week when it lowered the MSRP of GameCube's standard controller to $24.95 and WaveBird's sticker to $34.95. The $10 cut on the system's standard controller was intended to make GameCube all the more attractive to price-conscious consumers. 

May 18, 2002

Jim - News Contributor, GameCubicle


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