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Nintendo of America today announced three senior–level executive promotions. Mike Fukuda has been named Senior Vice President, Business Development; Don James, Senior Vice President, Operations; and Elizabeth Aurelio, Vice President, Credit. NOA President, Tatsumi Kimishima commented, "Together these executives represent 45 years of service and excellence with Nintendo, underscoring the depth of our leadership within the video game industry."


Mike Fukuda
In his new position, Fukuda has expanded his role to include corporate strategic planning, as well as continuing to oversee product development, game evaluation and product testing. After transferring to Nintendo of America from Nintendo Co., Ltd., of Japan in March 1994, Fukuda’s initial role was as planning director, overseeing three departments: international, sales analysis and product acquisition. Since then, Fukuda has been instrumental in the development of many of Nintendo’s best-selling games and hardware systems.

Don James
As a 21-year veteran of Nintendo of America, James has contributed to the growth and success of the company. As Senior Vice President, James now assumes responsibility for the engineering and manufacturing departments, in addition to leading Nintendo’s award winning design team. As one of Nintendo of America’s first employees, James joined as product manager, responsible for the assembly of coin-operated games. Since then, James’ creative design skills and product expertise have contributed to everything from Nintendo packaging to the design and construction of Nintendo’s Electronic Entertainment Expo (E3) booths.

Elizabeth Aurelio
Aurelio joined Nintendo of America in 1986 as an associate in the shipping department before moving into the finance department as credit assistant. In 1987 she was promoted to credit manager and then to credit director in 1996. With extensive background in banking and credit, Aurelio quickly assumed a leadership role and continues to lead the department and company to continued record profitability.

March 8, 2002

Rick - Editor in Chief, GameCubicle


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