News launch coverage

Browse News

Front Page

By Month

Full Stories

News Feeds


GB Advance


Nintendo made GameCube marketing interesting in Italy just before the console's European launch. Nintendo and fashion magazine Maxime joined forces with designer Marcella Cangia, and presented a range of latex-clothes on the catwalk at a local Nintendo Cube Club. 

Six beautiful models from all over Europe demonstrated the latest in latex - motifs from Mario, Donkey Kong, Wave Race, Star Wars and Pikmin. The "clothes" are painted directly onto the model's body with latex-paint and stiffen after half an hour to become a wearable outfit. If Rogue Leader and Resident Evil didn't sell GameCube as a console for mature audiences, this marketing effort sure did.

Artist Marcella Cangia commented, "Video games have become such a social phenomenon that its roots and style has a great influence on other creative fields such as music, film and art. Nintendo has always been a pioneer in the industry, which made it natural for me to show this new fashion with characters from Nintendo GameCube."
Models Body Artist Stairs

May 09, 2002

Rick - Editor in Chief, GameCubicle is an independent site and is in no way associated with Nintendo Co. Ltd. or NOA
Nintendo's official GameCube site can be found at

2000-2001 - All Rights Reserved.