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 Nintendo
made GameCube marketing interesting in Italy just before the
console's European launch. Nintendo
and fashion magazine Maxime joined forces with designer Marcella Cangia,
and presented a range of latex-clothes on the catwalk at a local
Nintendo Cube
Club.
Six beautiful models from all over Europe demonstrated the latest in
latex - motifs from Mario, Donkey Kong, Wave Race, Star Wars and
Pikmin. The "clothes" are painted directly onto the
model's body with latex-paint and stiffen after half an hour to
become a wearable outfit. If Rogue Leader and Resident Evil didn't
sell GameCube as a console for mature audiences, this marketing
effort sure did.
Artist Marcella Cangia commented, "Video games have become such
a social phenomenon that its roots and style has a great influence
on other creative fields such as music, film and art. Nintendo has
always been a pioneer in the industry, which made it natural for me
to show this new fashion with characters from Nintendo
GameCube."
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| Models |
Body
Artist |
Stairs |
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May 09, 2002 |
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Rick - Editor in
Chief, GameCubicle |
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;)
;)
;)
