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Evident in popular
consensus and the press, Nintendo made an impressive showing at this
year’s Electronic Entertainment Expo. One of the many features
that made the Nintendo booth so complete was the assistance offered
on the show floor by experienced company representatives. Analyzing
floor support not only provides a look into this key aspect of
Nintendo’s booth but also offers some interesting perspectives
from representatives themselves.
Though the experience was one of a kind for visitors of the
Electronic Entertainment Expo, Nintendo exhibitors were having quite
a bit of fun themselves. Jessica Folsom was one Nintendo employee
delighted to participate in the show. She has had a number of
positions in her time at NOA from serving as a game assistance
counselor to driving Pokemon Beetles at various locations. When
offered the E3 “project” by Nintendo, Folsom eagerly accepted.
After flying to Los Angeles from Seattle, Folsom had select time to
play the fine titles at Nintendo’s booth. Her favorite game at the
show was Silicon Knight’s GameCube launch title, Eternal Darkness.
This exhibitor was not the only Nintendo employee enjoying the show
floor.
Outwardly satisfied with the commotion over Nintendo’s new home
console, NOA Executive Vice President, Peter Main, made his way
around Nintendo’s booth just a few hours after it was opened to
the public. When I asked if he thought Nintendo would be number one
in the home console market a few years down the line given what was
visible at E3, Main responded, “We feel good.” Main further
explained that while Nintendo will maintain a tactical focus on
games, competitors have demonstrated misguided strategic
concentrations.
Though perhaps not as prophetic as Main, Nintendo’s floor girls
kept many attendees content and offered much helpful information.
The most readily available of all floor representatives, floor girls
offered answers to system-related questions, maintained order at the
crowded Nintendo booth, and gladly aided gamers at the many GameCube
kiosks.
Throughout the floor and in game viewing booths, Nintendo
representatives were available to discuss Nintendo systems and each
title in a one on one or group setting. Nintendo’s effort to
provide qualified assistance to those behind closed doors and on the
expo floor may have been the motivating factor (next to the games of
course) that left so many (including the press) leaving the show
grinning GameCube. |
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