PETER MACDOUGALL: I think that makes it perfectly clear. We will successfully compete for all gamers. We also happen to have a system in our lineup that has always had a very broad based appeal, and that's Game Boy. Currently, Game Boy Advance is the best-selling system in North America. In fact, since its launch last June, it instantly became the fastest selling system ever. And nothing has even come close. At this point in time we have already sold through six million units and by the time we all meet here next year, that number will more than double. 

There's no question that Game Boy Advance benefits from being really the only viable system that allows you to take games with you when you leave your house but at the same time central to its success, as it has been for every gaming system, is its spectacular library. And by yearend that library will swell to more than 300 games. Something for every gamer. Now an awful lot was written when Grand Theft Auto 3 rose to the top of U.S. sales charts. Not quite the same level of attention was given to the title that dislodged it from that lofty perch. And that title was Super Mario World for Game Boy Advance. [applause] So over the next few days you're going to hear us talking an awful lot about our Game Giants. Standing tall within that illustrious group is Game Boy Advance. Have a look...

VIDEO COMPILATION OF GAME BOY ADVANCE GAMES:

Metroid Fusion, Game & Watch Gallery 4, Legend of Zelda: A Link to the Past, Golden Sun: Lost Ages, Yoshi's Island: Super Mario Advance 3, Disney's Magical Quest: Starring Mickey and Minnie [applause]

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May 23, 2002

Rick - Editor in Chief, GameCubicle